The platform is rolling out a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the service revealed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global launch. This shift comes amid a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A significant portion of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently absurd or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, including computer-generated images to science explainers, and we intend to offer the community the option to increase or decrease of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its app labeled as artificially created. Overall, over 100 mn media items are submitted to the service each day, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Users will be capable of decrease or raise the volume of AI content they see by opening the topic control option in the application and selecting the AI content topic. Other topics that can already be modified under the filter cover current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige users to tag “realistic” AI-made content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI video that is unmarked can be deleted under its terms of service.
Additionally, the platform will from now on apply an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This step is intended to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a $2m AI literacy fund for experts and organizations to produce educational content about using AI responsibly. This program will assist non-profit groups focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid discussion over proposals to cut jobs for a large number of safety staff in the UK. The company is set to reduce hundreds of positions in its content moderation department in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it has to be seen by humans. TikTok reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its AI tools.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
